R/GA PRESENTATION
AO PLAYER EXPERIENCE
SERVICE DESIGN
RESEARCHING & MAPPING PLAYER EXPERIENCE
CREATING A WORLD CLASS PLAYER EXPERIENCE WITHIN PRECINCT
THE STARTING POINT
Melbourne Park Space as Year Round
Past Design
THE PROCESS
EXPANDING A BRAND PALETTE
THE BUGGY ROUTE
DESIGNING FOR MULTI CHANEL
ENHANCING BRAND VALUE THROUGH SOCIAL ENGAGEMENT & MEDIA
HERITAGE INTEGRATION
STAKEHOLDER ENGAGEMENT - BUILDING RELATIONSHIPS WITH COMMERCIAL DIVISION
STAKEHOLDER ENGAGEMENT- SHOWCASING THE TEAM AND RESULTS
